WEB SALES SPIKE AS HOLIDAY SEASON BEGINS
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Record-Breaking Traffic and Initiated Orders on computershopper.com
NEW YORK, Dec. 9 /PRNewswire/ -- computershopper.com, the e-commerce channel of Ziff-Davis' (NYSE: ZD) ZDNet web site, experienced a significant spike in sales in November, in line with expectations for the busiest online holiday shopping season to date. The site had its busiest shopping day ever on November 30, 1998, generating $1.3 million in initiated orders in one day. Traffic to the site reached new heights as well, with impressions up 25% over the average daily November traffic.
On the whole, the holiday shopping season started early on computershopper.com. Initiated orders for November totaled over $27 million, a 7% increase over October's totals. As expected, orders are significantly up over last holiday season -- over 203% more than the initiated order dollars from November 1997. November traffic also broke all previously held records for the site, with impressions up 143% from the same time last year. "This is a testimonial to the power of today's Internet economy," says Al DiGuido, Executive Vice President and Group Publisher of Computer Shopper in all its platforms. "People are shopping online this holiday season -- more than they ever have before. And computershopper.com provides them with an environment in which they can search, compare and buy from the widest selection of vendors and products in the business."
computershopper.com provides up-to-the-minute reporting on which products are generating the most buying interest, enabling advertisers to market the products that are hot this year. November's top products on computershopper.com included the Sony Electronics PCV-E201 desktop system, the NEC Computer Systems Direction SPL 300 desktop system, the Sony Electronics Digital Mavica MVC-FD7 camera and the 3Com Palm III. "There's no doubt that buyers are purchasing high-end products online this holiday season. We expect to see this continue through the end of December," concludes DiGuido.
About computershopper.com
Formerly Computer Shopper NetBuyer, computershopper.com is the premier multi-vendor shopping site for computer products on the Web, providing users the ability to shop, compare and purchase from the widest selection of computer products and vendors, along with trusted editorial on what and where to buy. In addition, computershopper.com users have access to over 11,000 independent reviews of products to help them make an informed purchase decision. Launched in September 1996, computershopper.com is modeled after its parent in print, Computer Shopper magazine.
Computer Shopper is the complete buying authority for computer products-in print through Computer Shopper magazine and its many Extra issues, on the Web at computershopper.com, through television with Computer Shopper on ZDTV and at conferences and tradeshows. Launched in 1979, Computer Shopper is celebrating its 20th anniversary as the "biggest" computer publication in existence. More than 3.2 million business and home buyers go to Computer Shopper each month to find out what, where and how to buy. Computer Shopper is also dedicated to helping the youth of America and has raised more than $2 million for Tomorrows Children's Fund, a privately funded non-profit organization established to help children with cancer and serious blood disorders. Computer Shopper's annual "Best Buys" awards party at COMDEX is dedicated to Tomorrows Children's Fund.
About Ziff-Davis
Ziff-Davis is a leading integrated media and marketing company focused on Internet-related technologies, with principal platforms in print publishing, trade shows and conferences, on-line content, market research and education. The Company provides global marketing and media strategies for reaching key technology decision-makers worldwide. SOURCE Ziff-Davis
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