(COMTEX) B: Lights, Camera, Action as ONSALE Unveils New Logo and Sit
B: Lights, Camera, Action as ONSALE Unveils New Logo and Site Design; Brighter
Colors, Faster Downloads and Easier Navigation Add Pizzazz to New Look
MENLO PARK, CALIF. (Dec. 9) BUSINESS WIRE -Dec. 9, 1998--ONSALE, Inc.
(Nasdaq:ONSL), a leading Internet real-time retailer, today launched a
new Web site design that is brighter, easier-to-use, downloads faster,
and has improved navigation features to enhance the customers' shopping
experience.
The site design includes a new logo, innovative color schemes, and an
improved layout to help customers find what they are looking for.
"The new design is easier to navigate and is better organized," said
Jerry Kaplan, ONSALE's president and CEO. "The site has a fresher and
cleaner look to make it easier to find great deals on computers,
consumer electronics, sports and fitness equipment, and vacation
packages."
Highlights
Complementary colors, briefer descriptions, and a new layout all
contributed to the development of a more user-friendly store. The
homepage download time is faster, and all text has been rewritten. In
addition, pull-down menus are located on each page so customers can
easily locate the information they need.
"We wanted to add more excitement and pizzazz to the site, and at the
same time create a warm and inviting environment," said Ashley Hall,
ONSALE's director of creative services.
"The changes, from color schemes to functionality, were a direct result
of our research with ONSALE customers. From the new logo to the product
descriptions, we expect that customers will appreciate the new design
and functionality, not to mention the terrific deals."
About ONSALE
ONSALE (Nasdaq:ONSL) is a leading Internet real-time retailer
pioneering an efficient and entertaining new distribution channel --
the interactive online auction. The company specializes in selling
value-oriented merchandise and services, including personal computers,
consumer electronics, housewares, sports and fitness equipment,
vacation and travel packages, and specialty foods over the Internet.
ONSALE is located on the World Wide Web at www.onsale.com.
Note to Editors: ONSALE is a registered trademark and Auction Supersite
is a trademark of ONSALE, Inc. All other companies and brand names
mentioned are trademarks or registered trademarks of their respective
holders.
This press release contains forward looking statements regarding the
company and its expectations which involve certain risks and
uncertainties. These risks and uncertainties are described in more
detail in the company's 1997 Annual Report on Form 10-K under "Risk
Factors."
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CONTACT: ONSALE, Inc.
Stefanie Elkins, 650/470-2448
selkins@onsale.com
Brian K. Fawkes, 650/470-2713
bfawkes@onsale.com
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED RETAIL
INTERACTIVE/MULTIMEDIA/INTERNET Today's News On The Net - Business
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