The Learning Company Expands Home Design Interest By Sealing Deal With ImproveNet
CAMBRIDGE, Mass., Dec. 9 /PRNewswire/ -- The Learning Company, Inc.'s (NYSE:TLC) Broderbund Home Design Group, in its continuing effort to broaden its leadership position in the home design software category, today announced the signing of a cooperative marketing agreement with ImproveNet (www.ImproveNet.com), the Internet's leading independent service for helping homeowners find reliable contractors.
Under terms of the agreement, which broadens The Learning Company's leadership position in the home design software category, the Broderbund home design group will be an anchor tenant in ImproveNet's "Remodeler's Shop," ImproveNet's products and services section. ImproveNet will receive promotional coverage through the Broderbund unit's 3D Home(TM) software series and website. The companies are pursuing additional joint marketing agreements.
"This is a great partnership for us in terms of meeting our home design customers' needs," said Sheila Dahlgren, Director of Marketing for Broderbund's home design group. "With this partnership, our users can first visualize and plan their home renovation projects with our 3D Home software products, then easily search for a contractor using ImproveNet's free search capability."
"We have a large variety of home improvement support services that are a perfect and obvious match with Broderbund's home design software," said Bob Stevens, ImproveNet founder and CEO. "We're pleased to be partnering with the leader in home design software."
About ImproveNet
ImproveNet, Inc. (www.ImproveNet.com) is the Internet's leading independent service helping homeowners find reliable contractors, architects and home improvement products. ImproveNet's website contains information about thousands of products in more than 64 categories. ImproveNet's database contains information about more than 650,000 contractors, architects and designers nationally. The company matches homeowners with remodeling and design experts in their local area who have passed a rigorous proprietary screening test. The key criteria evaluated by ImproveNet's screening system are credit history, legal judgments, license status (if required by local or state laws) and insurance. ImproveNet's website also features a visual gallery of design ideas created by leading architects and designers, as well as practical advice from home-improvement experts.
About The Learning Company, Inc.
The Learning Company, Inc. (NYSE:TLC) is one of the country's leading developers of consumer software for the entire family. The company publishes some of the best-known education, reference, personal productivity and family entertainment brands in the U.S., including Reader Rabbit, The Oregon Trail, Sesame Street, Carmen Sandiego, Mavis Beacon, The Princeton Review, National Geographic, American Greetings, The Print Shop and Myst. The company's products are sold in more than 23,000 retail stores in North America and through multiple distribution channels including school sales, online, direct marketing and OEM. The Learning Company also develops, publishes and distributes products internationally through subsidiaries in France, Germany, the United Kingdom, Holland, Japan and Australia, and with distributors throughout Europe, Latin America and the Pacific Rim. The Company's headquarters are located at One Athenaeum Street, Cambridge, Mass. 02142; telephone 617-494-1200; fax 617-494-1219. The corporate Web site is located at learningco.com, and Customer Service can be reached at 617-761-3000.
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