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Technology Stocks : All About Sun Microsystems

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To: cheryl williamson who wrote (232)	1/17/1997 7:09:00 PM
From: tnnm	of 64865

You know Cheryl, I was just thinking that same thing yesterday night while watching the Gates interview on CNBC. He is such a marketing machine, yet rarely does he perform. Sun is a modest company, and I think there is a lot to be said for that. That does not mean that they are not beginning to step up their advertising though. Last night at the UCLA vs. ASU (UCLA dominated by the way), Sun was running ads on the changing ad machine in front of the scorekeeper's table. They are trying to make their name more prevalent to the non-technical community (similar to Microsoft), and judging from where Java stands in its developmental stages as a revenue generating business, I think that they are timing this new campaign just right (I use "campaign" liberally, as I don't know if they have formally rolled out any sort of campaign project). Good Luck all. Next week's forecast calls for plenty of Sun on Wall Street. -Tony

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