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Pastimes : CNBC -- critique.

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To: Martin Wormser who wrote (2046)12/10/1998 10:18:00 AM
From: long-gone  Read Replies (1) of 17683
 
OK,
And I care about this one:
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Keebler Foods Company Files Registration Statement

Business Wire - December 10, 1998 08:18

ELMHURST, Ill.--(BUSINESS WIRE)--Dec. 10, 1998--Keebler Foods Company ("Keebler") (NYSE:KBL) announced today that it filed a registration statement which contemplates the offering of 16,200,000 shares (plus up to an additional 1,628,729 shares to cover over-allotments) of its common stock owned by Artal Luxembourg S.A. ("Artal") and Claremont Enterprises Limited ("Claremont"), a privately held corporation. The offering (including over-allotment shares) would effect the sale of the entire shareholding of Artal, a private investment company, which, with Flowers Industries, Inc. (NYSE:FLO) and certain of Keebler's current management, acquired Keebler from United Biscuits plc in January 1996.

Keebler is not offering any shares and will not receive any proceeds from the sale by Artal and Claremont of the Keebler Foods Company common shares. After completion of the offering, total shares outstanding will be unchanged and Flowers will continue to own approximately 55% of Keebler's outstanding common stock. The underwritten secondary offering will be lead managed by Credit Suisse First Boston Corporation. Co-managers will be Merrill Lynch & Co., SBC Warburg Dillon Read Inc., Donaldson, Lufkin & Jenrette and Lehman Brothers.

When publicly available, a copy of the prospectus contained in the registration statement may be obtained from Credit Suisse First Boston Corporation, Eleven Madison Avenue, New York, New York 10010.

Keebler, founded in 1853, is the second largest cookie and cracker manufacturer in the United States with annual net sales of over $2.5 billion. The company markets its products under well-recognized brands such as Keebler, Cheez-It, Carr's, Ready Crust, Famous Amos and Murray. Keebler is also a leading supplier of cookies for the annual Girl Scout of America sale, a leading manufacturer of private label cookies, and a leading manufacturer of cookies and crackers to the food service market. Keebler Foods Company is headquartered in Elmhurst, Illinois.

A registration statement relating to the Keebler common stock has been filed with the Securities and Exchange Commission, but has not yet become effective. The securities covered by the preliminary registration statement may not be sold nor may offers to buy be accepted prior to the time that the registration statement becomes effective. This release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state.

CONTACT: Keebler Foods Company, Elmhurst
Lori P. Marin
Vice President & Treasurer
630/782-2690
or
Golin Harris Communications, New York
Troy Rutman
212/697-9191
Is this dilutive? How will it be received? I have heard very little mention of this company?
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