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MXNT Signs Letter of Intent For Domestic and International Promotion on www.Stoli2000.Com
FREEHOLD, N.J., Dec. 10 /PRNewswire/ -- MXNT (OTC Bulletin Board: MXNT - news) ZAO ''SOJUZPLODIMPORT,'' the owner of the worldwide trademark 'Stolichnaya', has offered a letter of intent to MXNT's entertainment division MAXPlanet MEDIA (Wed., Nov. 25, 1998. MXNT Announces Entertainment Division and New Label MAXIM MUSIC -- PR Newswire) to provide Internet ad production solutions for representation in regard to stoli2000.com . Mr. I. Goldreich, VP and COO for MXNT stated, ''We may turn out to be the only OTC Internet company with a global ad sales campaign connecting to clients worldwide with instant brand recognition. With the powerful combination of our international clientele and technology, MXNT is illustrating its commitment to becoming a global player.''
About www.Stoli2000.Com
Michael Marsowicz, CTO for MXNT explained, ''The concept is to create and direct marketing into the home. The promotion of the www.Stoli2000.Com 'Millennium Tour' allows MaxPlanet Media to create specific demographic sales channels and a 'stickiness,' which portal-communities crave.'' The Virtual www.Stoli2000.Com 'Millennium Tour will have a mixture of concerts and content which will allow the users to connect from party to party.
Marsowicz also stated that, ''as cable and telephony converge MXNT may become a major player in the 21-45 year old demographic with the Internet ad promotion of the Stoli-E-Girl contest. The user experience we are building with 'Virtual Parties' makes the ad space appeal to everything from sneakers to multiple music/entertainment labels and clothing. Our E-mercials during the Virtual Parties have the look and feel of MTV media clips which will give advertisers value by being very 'sticky' in bringing viewers and eyeballs back time and time again.''
Furthermore, a report from BancBoston Robertson Stephens analyst Keith Benjamin projects online-advertising spending to reach $6 billion by 2002. Benjamin said investors are starting to see quantified results from online advertising. That's good news for Internet companies, whose critics contend that hype, rather than concrete evidence, has been the hallmark of their earnings prospects. ''Unlike television, radio, magazines, yellow pages, newspapers or today's cable, the Web is an accountable medium,'' Benjamin said in a note to clients. ''We believe it is the first widespread consumer medium in history that has the capability to deliver measurable [return-on- investment] data to advertisers.'' Benjamin also sees advertisers increasing their focus on direct marketing and targeted ads.
''With producing www.Stoli2000.Com's ad promotion, we may have the ability to seamlessly tap into Stolichnaya's domestic and international brand awareness'' said I. Goldreich, VP and COO for MXNT; www.Stoli2000.Com's production may be the right choice for our strategic focus, both to broaden our advertising relationships and to maximize revenues.'' Therefore, domestic and international advertisers may be able to conduct a global buy and achieve truly localized targeting in any major market worldwide by placing their ad on MXNT's www.Stoli2000.Com.
About MXNT
MXNT's MaxPlanet.com allows internet users access to services such as MXNT's Big-Auction, shopping, MAXIM Music's audio & video, free e-mail, e-push technology, and many of the upcoming benefits of one of MXNT's premier products www.Webphonebook.com. By integrating Real Audio-Real Video media into MXNT's Max Planet, Internet users will be treated to a much-awaited alternative to static banners and buttons. MXNT's entertainment division MAXIM MUSIC will be producing E-mercials that allow users an interactive preview in Real Audio-Real Video media before the user decides to click through to another section of MaxPlanet or to another site.
For further information on MXNT, visit their websites: http:/www.maxplanet.com http:/www.maxplanet.com/maxauction http:/www.mxnt.com http:/www.maxplanet.com/Phonebook/phonebook.html http:/www.1class.com or contact
OTC Financial Network at 888-682-3622, otcfn.com.
Maxnet, Inc., MXNT is currently changing its name to reflect its new diversified Internet marketing business.
Certain of the statements included in this press release constitute forward-looking statements within the meaning of Section 27A of the Securities Exchange Act of 1934, as amended. The Company notes that a variety of factors could cause the Company's actual results and experience to differ materially from those expressed in these forward-looking statements. This release may contain forward-looking statements, made pursuant to the ''safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties which might cause the actual results to differ materially from those projected in any forward-looking statements. Factors which could affect results include the development and introduction of competitive technologies, the market awareness and acceptance of the MXNT technologies, the overall market demand for internet services, the presence of technologically-inferior products and services which are priced or promoted to compete with MXNT services, the ability to attract and retain technical personnel, and the ability of the Company to protect its proprietary information. |