Wednesday December 9, 3:41 pm Eastern Time
Company Press Release
WordCruncher Internet Technologies, Inc. Retains Brodeur Porter Novelli to Provide Strategic Public Relations for Revolutionary Internet Search Technology Launch
SALT LAKE CITY--(BUSINESS WIRE)--Dec. 9, 1998--WordCruncher Internet Technologies, Inc. (OTC BB:WCTI), a leading developer of search-engine technology, today announced it has retained the services of Brodeur Porter Novelli's Salt Lake City office for public relations strategic counsel. Brodeur Porter Novelli will use its marketing-based public relations experience in the high-tech industry to develop a strategic launch and positioning program for the upcoming release of WCTI's revolutionary Internet search technology.
Brodeur Porter Novelli is the world's leading full-service technology Public Relations firm. It has more than 240 employees in eight U.S. offices and 250 additional employees in more than 25 countries throughout the world. For the past four years, Inside PR has named Brodeur Porter Novelli as its top-ranked high-tech public relations firm. In a recent survey of almost 2,000 U.S. marketing and communications professionals conducted by Thomas L. Harris and Impulse Research in Chicago, Brodeur Porter Novelli was the only high-tech firm to rank in the top five for quality of reputation.
''Our technology presents a new model for displaying search results that we are confident will fundamentally change what users expect when they search the Web,'' said Dan Lunt, WCTI President and CEO. ''Brodeur Porter Novelli's Public relations expertise will help us communicate the true power of this web search technology.''
Headquartered in Alpine, Utah, WordCruncher Internet Technologies, Inc. has developed a business and technology model for providing a general index and search service for the Internet. The model includes content, advanced technological features and a specialized user interface all of which combine to create an exciting new Internet business. For more information about WCTI, visit wordcruncher.com.
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Contact:
WCTI
Kenneth W. Bell, 801/756-8833
Ken_bell@wordcruncher.com
or
Brodeur Porter Novelli
Mark Molzen, 801/765-1500
mmolzen@brodeur
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