Ancillary Prescribers, Like Physicians, are Fond of Pfizer
NEWTOWN, Pa.--(BW HealthWire)--Dec. 11, 1998--Pfizer is the pharmaceutical corporation held in the highest esteem by nurse practitioners and physician assistants, according to the health care consulting firm Scott-Levin.
Pfizer also was held in the highest regard by physicians in Scott-Levin's Pharmaceutical Company Image 1998 study.
About the Study
To provide a continuing picture of how the drug industry is perceived and which attributes have the greatest impact on audience perceptions, Scott-Levin has published Pharmaceutical Company Image reports every other year since 1992.
The 1998 study surveyed 13 key audiences, including physicians, consumers, pharmacists, physician assistants, nurse practitioners, and managed care and long-term care executives. These audiences were asked to rate pharmaceutical corporations in terms of 12 key attributes, including research and development, credibility, service, educational orientation, and community involvement.
Top 5 Companies for Select Audiences
Physician assistants: Pfizer, Glaxo Wellcome, Merck, Eli Lilly, SmithKline Beecham.
Nurse practitioners: Pfizer, Johnson & Johnson, Glaxo Wellcome, American Home Products, Merck.
Pharmacists: Merck, Glaxo Wellcome, Pfizer, Eli Lilly, Schering-Plough.
HMO pharmacy directors: Novartis, Merck, Glaxo Wellcome, Bristol-Myers Squibb, Pfizer.
HMO medical directors: Pfizer, Merck, Eli Lilly, Glaxo Wellcome, Johnson & Johnson.
Nursing home pharmacy consultants: Merck, Pfizer, Eli Lilly, Johnson & Johnson, Abbott. |
