Taking the corporate battle to the chat sites
Totally Hip Software Inc THW Shares issued 14,109,857 Dec 4 close $0.80 Fri 4 Dec 98
CEO GOES ON LINE TO COUNTER 'BULL' ABOUT COMPANY
One of the better known - and in some quarters, one of the least liked - posters on Internet financial discussion forums is a persistently skeptical participant called "lentils."
If lentils's purpose is to gain a reaction from the companies in question, then he or she has found great success with his statements about Vancouver-based Totally Hip Software. Totally Hip's response was scathing. Chief executive officer Randall McCallum calls lentils a "malicious and self-righteous individual who shows no regard for what is right and wrong." Mr. McCallum has not taken the ultimate step of going to court. He has, however, contacted both StockHouse and Stockwatch to complain that lentils is upsetting a number of shareholders. These shareholders apparently call Mr. McCallum frequently to complain about lentils's attacks. While at StockHouse's office, which is located in the same office building as Totally Hip's, Mr. McCallum was told by an employee that StockHouse does not give out poster identities unless compelled by authorities.
Clearly, senior management at Totally Hip has spent a lot of time agonizing about lentils and another on-line critic, Susan Varga, whom Mr. McCallum suspects is lentils using other handle.
Mr. McCallum complains that lentils has called a former officer of the company a child molester, that he or she has referred to Totally Hip as the latest Canadian "scam," that the company pays for complimentary editorial coverage, that Totally Hip was named in the StockDetective's "stinky stock" site, and that the company is involved in such dubious practices as paying for newsletter buy recommendations without disclosing the nature of the relationship.
LIBEL UNCLEAR
In spite of Mr. McCallum's contention that lentils's posting history would reveal him as someone who lies, misinforms and libels, it is unclear what it is about the postings of lentils and Ms. Varga that has Totally Hip's management in such a frazzle. For instance, Mr. McCallum did not produce evidence that a former officer was referred to as a child molester, nor was any reference cited indicating he or she said the company was a scam.
A read of these discussion sites indicates Totally Hip should probably be more concerned about flagrant touting and hyping. Mr. McCallum says he does not like the unsubstantiated hype, either, but it is clear that he and his company are far more concerned with negative comments.
On Oct. 5, lentils posted on StockHouse that two newsletters that covered Totally Hip in a favourable fashion formed part of a list in the StockDetective website as letters that accept compensation for coverage. These are Data News Group and the "McDo" letter by Mitch McDougherty of something called Mitch McDougherty and Associates Stock Investments. During the summer Data News gave the stock, then trading in the 80-cent range, a six-month target price of $15.
While it is true that neither McDo nor Data News appears in the StockDetective site of newsletters to be wary of, there is no evidence that lentils said Totally Hip had been named to the "stinky stock" list.
Mr. McCallum denies the company has ever paid any group for favourable coverage, but concedes he has met with representatives of Data News. "A bunch of people came in here," he says. "They don't really tell you who they are and they want to do some due diligence on the company and then about a week later what happens, you go out there and all of a sudden (the coverage is posted on the Internet), so people ask us to respond to these things."
Data News does not have a website, nor does it appear to give out its physical address or phone number, but a posting of its e-mail address indicates it is or was in British Columbia (datanews@intergate.bc.ca). In spite of an outright denial by Totally Hip of payment for recommendation, the mystery surrounding the organization provided Ms. Varga with fodder for suggesting there may indeed be a mutually beneficial arrangement between Totally Hip and Data News. "Randy, maybe when you are able to post you could comment on why you think this Data News Group, who sends out a free newsletter and has no relationship with Totally Hip, is making such efforts to promote the company? I don't think I've ever seen such a thing before," she commented on Aug. 10. "It is obvious to anyone who has received these letters that all other picks . . . were pump-and-dump plays."
Totally Hip was also given a gushing recommendation by Internet tout-sheet author Danny Deadlock. After interviewing president Brian Leeners, Mr. Deadlock writes that the company spends far too much of its time with the business of software and not enough time promoting its shares. "I honestly believe these guys will not only do well in the Internet market but the odds of a buyout in the future is quite high," he advises in a "private communication" on the Internet, mentioning Corel Corp. several times.
APOLOGY DEMANDED
In a lengthy and rambling post the next day, Mr. McCallum distanced his company from Data News, and insisted Ms. Varga owed him an apology for misquoting him. "Perhaps she would like to directly challenge me about my integrity and character?" he posted. "I am one tough SOB and I don't take bullshit comments lightly from anybody, period. No, I don't endorse any news group."
Earlier this month Mr. McCallum was enraged by a suggestion from lentils that favourable coverage on a Nova Scotia-based Macintosh information site called MacCentral was an editorial-for-advertising arrangement. "How much does Totally Hip 'pay' to be featured on MacCentral?" asked lentils in a posting on BOBz on Oct. 31, pointing out that the company was listed as a MacCentral advertising sponsor in the site.
Both Mr. McCallum and officials at MacCentral vehemently deny such a practice takes place. Mr. McCallum says he is a strong supporter of the service provided by MacCentral and that Totally Hip simply advertises, modestly, on the site.
Mr. McCallum was also upset about a Silicon Investor post by Ms. Varga in mid-August that included the company's 1998 first-quarter financial results which ended Dec. 31, 1997. The CEO said he was angered because when the financials were lifted from the official SEDAR site, the formatting was lost and that the numbers wrongly arranged in the resulting post. Mr. McCallum conceded he had no reason to believe the numbers were tampered with, however.
"This stuff was a mess," Mr. McCallum says of the resulting post. "Her objective was to start a fight."
The offending post has been removed, according to Mr. McCallum at the request of Ms. Varga who knew it was incorrect. In the post Ms. Varga was apparently making the point that Totally Hip's stated net income of $1.77-million was more realistically a loss of $122,461 that was mitigated by the company's other income - a gain on sale of software of $1.9-million - stemming from a $10-million tax-driven software sales agreement with Columbia Diversified Software Fund Ltd. That deal was announced on Nov. 25, 1997 |