I'll be curios to see who, if any, insiders are selling now that the post-IPO wait period has ended. If there's alot of selling at these "low" price levels I'll take that as a very bad sign and dump my holdings. Conversely, I'm watching to see who BUYS at these depressed levels. It seems many high-level (not sr.) insiders have relatively small holdings. This would be an ideal time to pick up a bigger stake if, in fact, 1999 looks good. Nine bucks is cheap, especially given the growth rate.
Speaking of 1999, BBAR needs to build, build, build the brand. Given the low barriers to entry, one can't say enough about brand awareness and loyalty. I heard rumor they're beefing up the marketing, but haven't seen field eveidence of this yet.
They also need to continue their push into the mainstream food channel as well as diversify their product mix (I understand they'll be launching the RTD products in the first Q). The three new bars are a superior product to the earlier product, especially in terms of taste and consistency. These should have nice appeal in the mass market (again, assuming awareness grows along with distribution).
BBAR has gotten the nod as the "best seller" at both my local market (where it's new) and local Trader Joe's. This came from clerks who stock and sell the category. Encouraging.
BV |
