MSGI Marketing Services Group Inc Message Board

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Microcap & Penny Stocks : MSGI Marketing Services Group Inc

MSGI 0.0001000

0.0%

Mar 3 4:00 PM EST

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To: Kurt_Ruckus who wrote (18)	12/13/1998 2:06:00 PM
From: Kurt_Ruckus	of 244

Info and thoughts about the pending acquisition from the Yahoo board. (The poster Travelup offers very concise responses to peoples questions.) First if anyone knew the real details and disclosed them before their announced they may be in violation of SEC rules so you won't get a whole lot. But from what I've learned they've been in the process of evaluating a couple opportunities for many months and are close to something. Close means any day to within 6-8 weeks. I'm hopeful its another List Management/Brokerage company equal to MMI size, as they're very profitable and offer more national exposure and opportunities to the parent, not to mention improved earnings potential. I think the goal is end up with an organization with sales in excess of 100 million which will increase the ability to promote to the institutional investing community. The other thing I've learned is GE Capital is committed and behind the company. GE capital has a lot of financial services business that should/may/could/will ultimately end up with MSGI, MMI and Metro. This I will not expand upon because I'll surely be accused of hyping the company. The other thing is there is a solid group of investors/owners in the company as I stated once before. Insiders, GE Capital, and a Fund Manager hold significant positions in the stock at ranges of $3.50-$4.50 per share. Any dips in the stock price are typically caused by retail selling giving Market Makers the small opportunity to turn the price down. This stock will move.....$10 will be tough by 8 is doable...I suspect GE could lighten up around $8.50 to $9.00, just a guess. Compared to competitors like Harte and Hanks, May and Spah, Abacus, Axiom, this company is easily worth $10 but will require a turnaround in earnings. The real benny is that MSGI has an internet company in the product mix which I don't think the competitors have......and the internet market is hot. Hell if people realized that and we accomplish the rush that other internet companies have realized $10 might not be out of the question. I do worry that the last quarter was anticipated to break even to making a penny a share and they ended up with a bit of a surprise by losing almost 6 cents. The whisper numbers for the year were better than .26 but with the first qtr loss it may be difficult to beat the .26 number.

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