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Microcap & Penny Stocks : MSGI Marketing Services Group Inc
MSGI 0.00010000.0%Mar 3 4:00 PM EST

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To: Kurt_Ruckus who wrote (18)12/13/1998 2:14:00 PM
From: Kurt_Ruckus  Read Replies (1) of 244
 
Thoughts on the AMEX deal in response to a Yahoo basher (posted by Travelup)

First MMI is a big part, if not the biggest part of the MSGI business and story. MMI represents at least 50% of the companies total sales
and is profitable. As a matter of fact, they are more profitable than MSGI prior to merger.....period end of story. So don't be mistaken
about the significance of their role, its key to their continued success. The merge was designed to provide MSGI with cross selling service
opportunities. MMI can bring in the large national multi million dollar accounts which MSGI wants to service. WHY? Because they
already have them! Arrangements such as the AMEX deal shows their continued contribution to the process. The 3 million dollars
represents sales and yes list managers receive 10% commission on sales....but these type of relationships typically expand into larger
relationships. By the way wasn't it you who stated the Amex deal was only worth a $1000?

If you review MMI's story you'll see they've brought a many deals to the table over the past 6 months some just management, some
brokerage and management, some exclusive ad placement. You view the Amex deal as hype I view it as another feather in the hat with
positive impact on earnings. So what's wrong with that? By the way every $300,000 adds over two cents to earnings.....so I have no
problem learning about every $300,000 deal we come across. The way I figure it with World Wildlife, Nature Conservancy, Green Peace
and National Parks will easily add another 3-5 cents to earnings. And I'd rather hear about the progress of all deals small or large.
Obviously you think only big deals are worth mentioning but in the direct marketing industry the biggies are far and few between and a
deal worth 3 million in sales is relatively large.

So I suspect one of two things, your either a competitor of MMI or MSGI and are down playing their continued success.......or your
negativism is the result of your attempt to drive the price down for whatever reason! Good luck with your efforts!
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