Monday December 14, 7:01 am Eastern Time
Company Press Release
SOURCE: LinkShare Corporation
LinkShare Corporation to Develop
and Maintain The Fragrance Counter Affiliate Program
NEW YORK, Dec. 14 /PRNewswire/ -- LinkShare Corporation (LinkShare), the premier
provider of affiliate programs on the Internet, today announced that it will develop and manage an
online affiliate sales program for The Fragrance Counter (http://www.fragrancecounter.com), a
subsidiary of Allou Health and Beauty Care (Amex: ALU - news) and the leading online retailer of
fragrance and cosmetics. Through The Fragrance Counter affiliate program, affiliates will be
compensated on a performance basis for driving traffic to fragrancecounter.com.
By using LinkShare's reporting, tracking, and profiling technology (RTP), The Fragrance Counter,
which offers over 2,000 designer perfume and beauty products for men and women, will be able to
track online consumers to the point of purchase. The Fragrance Counter will also post
commission-based offers to the over 20,000 affiliates registered with The LinkShare Network™.
Stephen D. Messer, CEO and Co-founder of LinkShare states: ''We are looking forward to
working with The Fragrance Counter, to help them generate traffic and sales. They have a very
well-respected online brand, and their affiliate program will be an essential component of their
merchandising strategy.''
Eli Katz, Chief Operating Officer of the Fragrance Counter stated: ''We are pleased to be part of
LinkShare's unique and powerful affiliate program. Fragrance Counter's deal with LinkShare will
complement our existing distribution arrangements with online services and portals AOL, Yahoo!,
Lycos and Excite, allowing us to extend our reach even further.''
The Fragrance Counter affiliates register at no cost at linkshare.com. After they are
approved by The Fragrance Counter, affiliates are provided with fragrance counter banners and
buttons to post on the affiliate site.
About Fragrance Counter
The Fragrance Counter (www.fragrancecounter.com), launched in September 1995, is the leading
online retailer of designer fragrances for men and women, offering an array of over 1,200
brand-name items. Through its sister site, The Cosmetics Counter
(http://www.cosmeticscounter.com), consumers can purchase a selection of over 800 brand-name
beauty products and accessories. Features of both services include fast, free shipping, money back
guarantee, and free gift-wrap with embossed gift card. The Fragrance Counter, based in
Brentwood, NY, is a wholly owned subsidiary of Allou Health and Beauty Care, a national
distributor of beauty and health products.
About LinkShare
LinkShare Corporation is the premier provider of affiliate programs on the Internet. LinkShare
facilitates e-commerce and e-business by providing these solutions to online retailers through a
relationship-based network of merchant and content sites. LinkShare's board of directors includes
executives from Comcast Corp., Tele-Communications Inc. (TCI), and the Internet Capital Group.
LinkShare recently won ''Best of Class'' in the Emerging and Web Based Solutions category at the
Internet Commerce Expo (ICE) in Los Angeles. LinkShare is headquartered in New York City
and is privately owned.
SOURCE: LinkShare Corporation
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