E4L, Inc. (NYSE: ETV) Message Board

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Non-Tech : E4L, Inc. (NYSE: ETV)

ETV 13.99

-0.9%

Nov 18 4:00 PM EST

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To: John WES who wrote (828)	12/14/1998 11:21:00 AM
From: out_of_the_loop	of 1080

I have not seen a mom ad on TV yet. I have only seen one E4L TV ad. My personal opinion is that since they did not use a celebrity, the most important thing to hawk would be just how low the prices are: THEY SHOULD SPECIFICALLLY mention the "more than money back guarantee" and possibly also the haggle zone. I did not notice either, and, since those are very distinguishing features of the site, I cannot rate these ads as anything more than "just average" in effectiveness.

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