E4L, Inc. (NYSE: ETV) Message Board

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Non-Tech : E4L, Inc. (NYSE: ETV)

ETV 13.93

-0.4%

Nov 19 4:00 PM EST

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To: John WES who wrote (838)	12/14/1998 12:46:00 PM
From: Marty	Read Replies (1) of 1080

What's to work on? I trust Lehman's judgment as well, but there seems to be some theory, that is completely irrational to me, to downplay NM's participation. Is there some stigma to the NM name? NM is the lead player in all this, aren't they? I understand that they are outsourcing the service, site maintenance, and other aspects to other vendors, but it is NM's deal. How could they get talked out of putting their name above the title? What would it take for them now just to tell the site designer and whoever makes up the ads to put the NM name in the most prominent place? Why shouldn't the NM shareholders enjoy (even more than anyone else) the anticipation of profits from their venture?

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