Sorry, Chris-
I should have qualified the statement (but I was typing w/one finger while burping a baby with the other hand). But I never considered DIS as a paragon of management. Eisner has done a remarkable job turning it from a moribound company into an industry leader, but in a lot of respects, they're still riding Walt's coattails. Their forays outside of their core competencies have been middling successes, at best. Their decision to split seemed, to me, to be merely a result of 'me too' thinking. They also might have been better served by two 2:1 splits, rather than one 3:1, in terms of publicity value, shareholder value, etc....
...and, you're correct. Them splitting before missing the number was definitely an anomaly, not the norm. |
