Shaman Pharmaceuticals has been moving on big, relative, Message Board

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Biotech / Medical : Shaman Pharmaceuticals has been moving on big, relative,

SHMN 0.00120

-7.7%

Nov 26 10:41 AM EST

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To: ET who wrote (331)	12/14/1998 11:15:00 PM
From: Daniel Shaffer	Read Replies (1) of 838

Right! The booming alternative medicine market! This is the fastest growing segment of the health care market: St. Johnswort, shark cartilege, goldenseal, vitamins, ginko biloba, ginseng, Ajurvedic formulations, saw palmetto, etc. etc. Herbal products with demonstrable medicinal values substantiated by medical research can be marketed as nutritional supplements without the need for the time and expense of getting FDA approval. SHMN probably has hundreds of candidates in its database, many of which have not been previously commercialized. By being the first to commercialize effective herbal supplements, SHMN could command premium prices for the period of time it takes competitors to identify the plants and establish their own sources of supply. By the time they catch up, SHMN could move on to new products for which they can again charge premium prices. Because SHMN is a reputable pharmaceutical firm (except financially), its products and claims are likely to be taken seriously and considered to be very credible. That plus the sexy name and save the rainforests cachet could make SHMN a very hot company. The big question is how well and how quickly they can execute this new strategy. It will take some very savvy marketing and distribution channel development. Frankly, I don't know if SHMN is up to it or whether they stay in business long enough (at recent burn rates) for this new division to do any good. The key, as I've mentioned on this thread in the past, is to think like entrepreneurs with a limited budget and an intense sense of urgency to achieve positive cashflow.

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