>>(AMEX:HAS) acquisition of NewKidCo?:In Perspective.
"...This year's annual report highlights Hasbro's proven formula for success: our powerful Brands, our Global Focus, and the Leverage we are achieving from our assets are our key strategies for Enhancing Shareholder Value...Our revitalized Playskool organization made great strides in 1997, and is expected to return to profitability this year. The Preschool category continues to be dominated by licensed products, where we shine with our good friends Barney® and Arthur™, who eagerly await the arrival in April of the newest member of the family - Teletubbies.™...Hasbro Interactive, in only its second full year, leap-FROGGED from 14th place among interactive game publishers in 1996 to fourth place in 1997, on the strength of such favorites as FROGGER®, Monopoly®, Tonka® and Scrabble®. We said we would go after the family entertainment category, the fastest-growing category of PC-based interactive games, and we did! Hasbro had the top 4 titles in December and 6 of the top 10 titles in 1997 - an astounding success. In 1998, we will introduce several new titles, including Wheel of Fortune and Jeopardy for both CD-ROM and Sony Playstation, and two interactive playsets - the Tonka® Workshop and the Star Wars™ Millennium Falcon™ - for a truly unique hands-on experience..." source: © copyright 1998 HASBRO Annual Report to Shareholders
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