2CAN Media, Inc. Announces Exclusive Online Advertising Agreement
with The Learning Company
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SAN FRANCISCO--(BUSINESS WIRE)--Dec. 15, 1998--2CAN Media, Inc.,
today announced an exclusive online advertising representation
agreement with The Learning Company, Inc. (NYSE:TLC). Under the terms
of the agreement, 2CAN Media will offer banner advertising space on
The Learning Company's web sites.
The Learning Company and its Mindscape, Broderbund, Parsons
Technology and Creative Wonders brands produce more than 50 popular
Web sites. Widely regarded as a premier Internet destination for
families, children, teachers and small business owners, The Learning
Company web sites were ranked number 55 overall, with a 6.03 percent
reach/unique audience, by online advertising ratings firm NetRatings
for the month of November, 1998.
"The Learning Company web sites have become a premier destination
for families online, with more than 56 million page impressions and
2.5 million unique visitors per month, according to NetRatings. We
are very enthusiastic about our agreement with 2CAN Media, and believe
it can help us bring our Internet sites and online initiatives to the
next level." said Marvin Mauer, vice president for online business for
The Learning Company.
2CAN Media will offer banner advertising on The Learning Company
web sites through its WebRep Division. Banner advertising on The
Learning Company's frequently visited brand web sites, such as Carmen
Sandiego (www.carmensandiego.com), the companion web site to the
award-winning children's adventure game, and FamilyTreeMaker.com
(www.familytreemaker.com), the leading genealogy software destination
online, also will be available as part of 2CAN's affinity content
channels. These affinity content channels permit advertisers to
purchase space on a variety of web sites geared to particular content,
such as Special Interest, Education, Kids, and Lifestyle.
"The Learning Company is a tremendous addition to 2CAN Media's
roster, and we're thrilled to be its online advertising representation
company," said Jeff Eisenberg, 2CAN Media's vice president of business
development. "Through our unique business model, WebRep will provide
the focus and attention a company of this caliber deserves while our
affinity content channels will deliver advertisers significant online
exposure to The Learning Company's strong demographic audience."
In addition to banner advertising, The Learning Company web sites
will offer advertisers unique opportunities to sponsor innovative
areas on the TLC web sites where advertised products can be featured
in the context of how they might be used by the members of the
community. "This innovative ability to provide additional content to
our visitors in the context of both our advertisers' products and our
own is very exciting," added Mauer.
Well-known brands and content from The Learning Company that will
be available to online advertisers under this agreement include The
Print Shop (www.printshop.com), Compton's Home Library
(www.comptons.com), Carmen Sandiego (www.carmensandiego.com), Rugrats
(www.broderbund.com/rugrats), Family Tree Maker
(www.familytreemaker.com) and Red Orb (www.redorb.com), the site that
showcases MYST, the best selling CD-ROM game in the history of
computer software, as well as Riven, the Sequel to Myst
(www.riven.com).
About The Learning Company
The Learning Company, Inc. (NYSE:TLC) is one of the country's
leading developers of consumer software for the entire family. The
company publishes some of the best-known education, reference,
personal productivity and family entertainment brands in the U.S.,
including Reader Rabbit, The Oregon Trail, Sesame Street, Carmen
Sandiego, Mavis Beacon, The Princeton Review, National Geographic,
American Greetings, The Print Shop, and Myst. The company's products
are sold in more than 23,000 retail stores in North America and
through multiple distribution channels including school sales, online,
direct marketing, and OEM. The Learning Company also develops,
publishes and distributes products internationally through
subsidiaries in France, Germany, the United Kingdom, Holland, Japan
and Australia, and with distributors throughout Europe, Latin America
and the Pacific Rim. The Company's headquarters are located at One
Athenaeum Street Cambridge, Mass. 02142; telephone (617) 494-1200; fax
(617) 494-1219. The corporate Web site is located at
www.learningco.com, and Customer Service can be reached at
(617) 761-3000.
About 2CAN Media
2CAN Media, Inc. is a full-service interactive media company
serving the entire online advertising community -- publishers,
advertisers, media planners, buyers and direct marketers -- and is
comprised of five distinct sales channels: WebRep, Pinnacle
Interactive, ECG, MediaPlus and Grupo NetFuerza. With an unduplicated,
site-focused sales strategy fueled by powerful industry experience in
advertising sales representation, advertiser specific sponsorships,
and ad management technology, 2CAN Media understands that representing
media publishers and Web sites as individual properties is the most
effective way to achieve the highest level of customer service. As of
December 1998, 2CAN Media exclusively represents more than 500 million
impressions monthly and has over 45 full-time sales account
executives.
2CAN Media, Inc. was formed through the merger and partnership of
WebRep LLC (co-founded by Michael Hess and Neil Monnens), Eisenberg
Communications Group (ECG founded by Jeffery Eisenberg) and Ryan
Steelberg, co-founder of AdForce (formerly IMGIS). The consolidation
of these partners creates the largest site-focused advertising
representation company in the industry. 2CAN Media has regional
offices in San Francisco, Los Angeles, New York, Chicago and Detroit.
More information can be found at 2canmedia.com.
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