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(PR Wires) DJ: CBS Sports to Employ Electronic "First Down Line" Techno
DJ: CBS Sports to Employ Electronic "First Down Line" Technology from Princeton
Video Image for Saturday's Jets-Bills Game
LAWRENCEVILLE, N.J., Dec. 15 /PRNewswire/ -- This Saturday's NFL game
between the New York Jets and Buffalo Bills, televised on CBS at 12:30 PM
(EST), will utilize an electronic first down line, making it easier for TV
viewers to determine the progress of each play. Generated using the Live
Video Insertion System (L-VIS(TM)) from Princeton Video Image (Nasdaq:
PVII), the first down line appears to viewers as a stripe across the field,
and is visible while the play is in progress. CBS Sports plans to use the
electronic first down line in five more NFL games this season, including all
four AFC playoff games.
For information on this technology and its use in other live and recorded
sports events, please contact Christina Friedkin of Roher Public Relations
at 212-986-6668, or Sam McCleery of Princeton Video Image at 609-912-9400.
/CONTACT: Christina Friedkin of Princeton Video Image, 212-986-6668, or
cfriedkin@roherpr.com/
09:00 EST
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