Adrenalin Interactive Announces Agreement to Develop DVD Games for VM Lab's NUON Technology
12/15/98
Business Wire
(Copyright (c) 1998, Business Wire)
LOS ANGELES--(BUSINESS WIRE)--Dec. 15, 1998--Adrenalin Interactive Inc., (Nasdaq:ADRN) announced today that it has signed a Developer Agreement with VM Labs to develop games for their NUON technology. NUON-enhanced DVD players will allow users to enjoy high-performance video games, educational and reference applications, in addition to the standard movies and audio discs playable on current systems. Adrenalin is also contracted to develop prototypes of new games to be played on the first products, slated to be released in 1999. It is anticipated that groundbreaking prototype work will lead to full game development for publishers realizing the enormous market potential for NUON interactive software.
Adrenalin has developed top-selling games for almost every new video game systems, starting with Q*bert on Atari, and then Nintendo, Sega, PC, Mac, and now sports games on Sony PlayStation. Adrenalin will adapt its technology to the NUON architecture, reflecting the latest advances in 3D graphic entertainment in the living room. Details of the new prototypes will be announced at CES in January.
VM Labs continues to sign top consumer electronics manufacturers to produce hardware employing NUON technology. NUON technology will replace the MPEG decoder chip currently found in digital video products. The powerful NUON processor provides the raw horsepower to decode digital video and audio, while delivering advanced trick modes and an enhanced user interface. Consumers will not only be able to play movies and audio discs on their systems, but can enjoy high-performance video games, educational and reference applications, all with highly sophisticated film quality 3-D graphics. A full range of NUON peripherals will include a variety of interactive controller devices, as well as an Internet kit to add functions such as Web browsing and e-mail.
Jay Smith, CEO of Adrenalin Interactive said: "NUON opens the market for a new type of interactive video entertainment system which combines the mass market penetration of typical consumer electronic devices, with the broad appeal of interactivity and gaming. We are pleased to be working so closely with VM Labs as a prototype developer for this promising new technology. It represents a significant expansion of our game market."
Richard Miller, CEO of VM Labs said: "NUON represents the cutting edge in new entertainment technology for consumer video products. This agreement with Adrenalin will help us to reach our goal of a wide range of entertainment software for new owners of NUON-enhanced DVD players and set-top boxes.
Adrenalin Interactive Inc. develops and licenses console video games for Sony, Nintendo and Sega consoles, entertainment titles for personal computers and Internet "play-to-win-cash" games for the World Wide Web. The Company also develops and licenses electronic toys, particularly interactive, Web-powered toys that are refreshed from a PC via the Internet. The company creates interactive television games for digital set-top boxes and publishes or licenses certain PC games in 24 countries and 15 languages.
VM Labs, based in Mountain View, CA, was founded in 1994. The NUON technology represents a new standard in interactive entertainment. It provides casual and hardcore video gaming and interactive content, combined with Internet access, delivered in tandem with mass-market movie and video entertainment. Analysts predict that digital video will replace the current analog method over the next five to ten years. VM Labs and their partners are poised to achieve total market penetration for interactive entertainment with NUON-enhanced digital video products, the same way televisions and VCRs are now available in virtually every home in the nation.
This release contains certain forward-looking statements which
involve known and unknown risks, uncertainties or other factors not
under the Company's control, which may cause actual results,
performance or achievements of the Company to be materially different
from the results, performance or other expectations implied by these
forward-looking statements. These factors include, but are not limited
to, those detailed in the Company's periodic filings with the
Securities and Exchange Commission.
NOTE TO EDITORS: In the second graph in this news release, there is an
"asterisk" symbol, between Q and bert. This symbol may not appear
properly in some systems.
CONTACT: ADRENALIN INTERACTIVE INC. Jay Smith, CEO 310/821-7880, 310/821-4251 fax e-mail: jsmith@adrenalin.com adrenalin.com or VM Labs Contact: BENDER, GOLDMAN & HELPER Jenny Rosas, Ext. 277/Debra Gorov, Ext. 225 (310) 473-4147 jenny_rosas@ bgh.com; debra_gorov@bgh.com or Linda Thurmond (510) 653-3010 lthurmond@earthlink.net or WOLFE AXELROD ASSOCIATES Stephen D. Axelrod, CFA Nancy S. L. Block Susan T. Bolen (Media) 212/370-4500, 212/370-4505 fax e-mail: steve@wolfeaxelrod.com
08:43 EST DECEMBER 15, 1998
Contact: CONTACT: ADRENALIN INTERACTIVE INC. Jay Smith, CEO 310/821-7880, 310/821-4251 fax e-mail: jsmith@adrenalin.com adrenalin.com or VM Labs Contact: BENDER, GOLDMAN & HELPER Jenny Rosas, Ext. 277/Debra Gorov, Ext. 225 (310) 473-4147 jenny_rosas@ bgh.com; debra_gorov@bgh.com or Linda Thurmond (510) 653-3010 lthurmond@earthlink.net or WOLFE AXELROD ASSOCIATES Stephen D. Axelrod, CFA Nancy S. L. Block Susan T. Bolen (Media) 212/370-4500, 212/370-4505 fax e-mail: steve@wolfeaxelrod.com
08:43 EST DECEMBER 15, 1998
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