Ampex Corporation (AEXCA) Message Board

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Technology Stocks : Ampex Corporation (AEXCA)

AMPX 10.41

-7.7%

Nov 17 3:59 PM EST

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To: flickerful who wrote (4048)	12/16/1998 12:03:00 AM
From: Ed Perry	Read Replies (1) of 17679

Something on SAN's . Good on architecture but does not explicitly spell out the place of tape in the topology: performance-computing.com Also, methinks Ampex evolved from a much more comfortable world where companies enjoyed captive markets where customers would actually seek out your brand name. Yes it was like this in the 1950's. You didn't buy a refrigerator, you bought a Frigidaire, you didn't buy a TV you bought a Zenith and on and on. Well, if Ampex intends to establish a presence in any segment of the storage market then it's time for a consistent message in advertising and in brand recognition. Also, there is a need to offer a more complete range of solutions. While this can be done "in house", a more realistic and effective way is to do it through partnerships and alliances. Not reaching out is to allow your product line to disappear into the shadows. Ed Perry

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