Wednesday December 16, 8:01 am Eastern Time
Company Press Release
SOURCE: L. L. Knickerbocker Co., Inc.
L. L. Knickerbocker Jewelry Web Site Up and Running
Ahead of Schedule
'Largest Selection of On-Line Jewelry in the World' Says Knickerbocker
LAKE FOREST, Calif., Dec. 15 /PRNewswire/ -- The L. L. Knickerbocker Co., Inc. (Nasdaq: KNIC - news) announced
today that its fine jewelry web site is up and running ahead of schedule. The web site can be accessed on the Internet by going
to www.knickerbocker.co.th
''We are very pleased with the initial results,'' said Louis L. Knickerbocker, Chairman and CEO of The L. L. Knickerbocker
Company. ''The retail site, developed by Knickerbocker's own Internet Technology Department in Thailand, is a first-class
site. It currently offers 7,000 gold jewelry items, in addition to a 'What's Hot' feature item, and is in the process of completing a
50% discount page for all items that are factory over-runs, giving the consumer exceptional value. The viewer can now make
stone combination changes, and later will be able to customize the jewelry piece of their choice in only minutes while on-line. A
full line of sterling silver jewelry will be added to the retail site in the near future.''
The Company's Thailand subsidiary in Bangkok is an internationally recognized vendor in the fine jewelry category. This
subsidiary manufactures and markets gold and silver, in addition to specializing in diamonds, emeralds, rubies, sapphires and
other semi-precious stones world wide in its own 40,000 square foot facility. The operations are vertically integrated, from
stone sourcing and cutting to design and manufacturing, providing the flexibility to offer on-line shoppers unique jewelry at
better values on an on-going basis. This subsidiary markets 57,000 individual jewelry items and will be offering them on-line,
using the same technology in a secured site.
Grant King, President of The L. L. Knickerbocker (Thai) Co., Ltd. subsidiary, commenting, said, ''With only 20% of the site
completed, we believe our site already offers the largest on-line selection of jewelry in the world. The site is viewer friendly,
easy to use and flows very well. The pictures show clearly the beauty and detail of the jewelry items.''
In concluding, Mr. Knickerbocker said, ''We will continually improve our site technologically, in our effort to make it not only
the largest single on-line jewelry retailer in the world, but a favorite site for shoppers to visit. Internet sales are the fastest
growing form of commerce in the world.''
The L. L. Knickerbocker Co., Inc. designs and markets a wide range of collectible items, including celebrity image dolls and
collectible plush bears. The Company also designs, manufactures and markets fashion jewelry and accessories, in addition to
offering an extensive line of fine jewelry products and supplying other jewelry manufacturers with loose cut stones. Its products
are sold through diverse international distribution channels, including television shopping outlets, direct response sales and
wholesale sales to retailers. For more information about Knickerbocker, visit the corporate web site at
www.knickerbocker.com
This press release contains forward-looking statements within the meaning of the Securities Act of 1933, as amended, and the
Securities Exchange Act of 1934, as amended, which involve risks and uncertainties, including, but not limited to, economic,
competitive, governmental and technological factors affecting the Company's operations, markets, products, services and
prices, and other factors. The Company's actual results could differ materially from those projected in the forward-looking
statements as a result of the factors described herein. |
