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Technology Stocks : Source Media SRCM

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To: Kevin Podsiadlik who wrote (1920)	12/16/1998 11:00:00 PM
From: MW	Read Replies (2) of 3015

if you can't grasp it when it is being spelled out in front of you is your problem. <<Tell me, sir, why does LocalSource need AOL's help to sell advertising? There's only a few dozen sites that will gladly slap any number of banner ads on practically anything that dares to call itself a website.>> LocalSource doesn't need aol's help it's the other way around. SRCM is leveraging the nationwide local advertising salesforce that is behind the IT Network by having them cross sell interactive advertising over the tv set and the internet to it's new and existing customers. WHO else has the network to be able to sell local advertising nationwide??? Answer.. NO ONE!!!. That's why it would be perfect for geocities. Geocities is a localized content site. Who is going to sell advertising for the geocities site in LA as well as Chicago, and Detroit and so on. AOL would need one provider to sell up advertising for small markets across the country as well. It's a natural combination. Id be very surprised if these tests don't lead to something much bigger. mw

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