HO HO HO...............
12/17/98 - Durex Consumer Products Answers Consumer Request for Holiday Gifts of Gold
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ATLANTA (Dec. 17) BW HEALTHWIRE -Dec. 17, 1998-- All-New Durex Gold Condom Makes Unique Holiday Stocking Stuffer
Throughout history, gold has been considered a high-quality commodity or an intimate gift item for someone special. A frequent expression of love, gold sales remain high during the holiday season. This December, Durex Consumer Products offers a special gift of gold with its all-new Durex Gold lubricated condoms. Known for its innovative products which promote intimacy and enjoyment, Durex Consumer Products is stuffing stockings with the premier holiday "accessory" for loved ones - Durex Gold.
Following a "rich" tradition of DUrability, Reliability and EXcellence, Durex condoms satisfy consumer needs for products that provide sexual enjoyment as well as protection. In light of increased consumer desire for gold during the holiday season, Durex Gold condoms are an intimate holiday gift for loved ones that have been "Naughty" or "Nice." Packaged in a unique medallion shaped container, Durex Gold is currently available at most major drugstores nationwide. Durex Gold may be purchased in packs containing three or six gold-colored medallions or in festive assorted color packs containing red, green and blue medallions.
"As a company, the gift of safer sex is one of the most important things we can commit to this holiday season," said Tom Grant, president of Durex Consumer Products. "Just as gold is a symbol of love and affection, condoms are the perfect way to protect your loved ones throughout the year."
Launched in conjunction with the all-new Durex brand in October 1998, Durex Gold condoms are uniquely packaged to resemble gold coins, making them convenient to carry. Their peel-off lids also make them easy to open. Oriented with the reservoir end in the upright position, Durex Gold condoms are "heads up" every time for easier application.
Durex Consumer Products is a division of London International Group, Inc., a subsidiary of London International Group plc. of Great Britain, the manufacturer of Durex, the world"s leading condom brand. Backed by more than 70 years of sexual health experience Durex condoms are sold in more than 140 countries around the world and hold a 21 percent share of the global condom market. In addition to Durex condoms, London International Group produces a range of leading healthcare, consumer and industrial products. NOTE TO EDITORS: VISUALS AVAILABLE UPON REQUEST |
