MIAMI--(BUSINESS WIRE)--Dec. 17, 1998--Perfumania, Inc. (NASDAQ:
PRFM), the nation's largest perfumery chain, announced today that it
has retained KCSA Public Relations Worldwide, a New York-based
investor relations firm to support the company in the area of investor
relations.
In announcing the appointment, Ilia Lekach, Perfumania's Chairman
and Chief Executive, said, "With the formation of our new Internet
division, perfumania.com, and the implementation of a new marketing
strategy, we believe the time is right to intensify our efforts to
gain the support of the investment community." Mr. Lekash added, "We
expect to dominate the Internet market for fragrances and KCSA's broad
investor relations experience will help us to communicate our story
and long-term strategy more aggressively to the financial community
and the public.
Regards
A.G. |
