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Technology Stocks : CheckFree Holdings Corp. (CKFR), the next Dell, Intel?

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To: Benny Baga who wrote (763)12/17/1998 4:44:00 PM
From: JB  Read Replies (2) of 20297
 
To brand or not to brand?

The downside is the cost for advertising, the money might be better spent elsewhere. Does the customer really care they are using CKFR. Is .10 cents of revenue worth $5.00 to advertise (AMZN strategy) The second negative is if you brand with Yahoo, other portals might chose a competitor. If you stay in the background you are a partner not a competitor.
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