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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 220.66

+1.6%

3:59 PM EST

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To: KeepItSimple who wrote (30365)	12/17/1998 5:54:00 PM
From: LWolf	Read Replies (1) of 164684

Another perspective on why Amazon is so successful from... THE BULL MARKET REPORT™ A BRIEF REPORT for WEDNESDAY, December 16, 1998. Volume 12, # 6 Today was a relatively flat day, finishing stronger after a very weak opening. Amazon (AMZN) was beyond belief. After rising $20 yesterday to a new all-time high of $243, Amazon rocketed to over $300 a share and finished at $289, up $46 for the day. $2.5 billion was added to the market cap for Amazon and it is now worth over $15 billion. This is what investors are willing to pay for an e-commerce company, as CIBC Oppenheimer raised its target price to $400 a share from $150. They predict Amazon can earn $10 a share in 2004 on $5 billion in revenues. A lot of things have to go right for Amazon for this to happen of course, but many things are going right for the company at the moment. The biggest thing of all is that they are using a new concept of permission marketing. They have the permission of their 4.5 million customers to market to them. Very few companies have obtained this right from their customers. When you understand the power of this concept, you will be on the way to being able to invest successfully in these new Internet stocks. We heard again today from an "expert" on CNBC that Amazon is worth more than every bookstore in the United States. They just continue to miss the point: The valuation of Amazon has very little to do with books. We repeat: The valuation of Amazon has very little to do with books. It has ALL to do with e-commerce which is simply the ability to sell goods to the consumer. bull-market.com. Subscription to The Bull Market Report email service is free

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