It's not hard for me to understand, I just don't agree with it for an investment. It's not a huge money-making business model, IMO. I build systems like this—finishing one with Ford and Lincoln-Mercury (via their web agencies) right now. You input your ZIP at the main site, and you are automatically directed to dealers in your region, advertising specific rebate/leasing/pricing offers ("Manhattan Joe's Auto has 1.9% financing on 1999 Crown Victorias").
Plus, you get local event content ("Manhattan Joe's Auto sponsors 10K race for charity in Central Park on Tuesday"). Include driving directions, too. Same tech is used for building this stuff—populate a database, program a front-end to assemble content on a server, shove it into a Joe Public's browser.
Building this kind of system can generate a ton of money. SRCM seems to approach it from the other end. I looked at their site and noticed ads from local funeral homes and stuff like that. You can't do those for much income because the Mom 'n' Pop shops don't have huge outlays. So you gotta work your butt off selling zillions of these things. Much better to just build a few systems for big players where you can get a lot of money. If SRCM were doing that, I'd buy the stock.
IMO, it's the business model that counts. Maybe trade the hell out of the stock, up 'n' down, but not a worthwhile buy 'n' hold, imo. |
