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Non-Tech : Radica Games (RADA)

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To: chaz who wrote (6531)12/18/1998 3:04:00 PM
From: Hank  Read Replies (1) of 7111
 
I know I have said it in jest before but I think RADAF should SERIOUSLY look into setting up a web site to sell their products. It doesn't cost that much to acquire a web site. They could slowly shift their focus from large retailers to direct marketing over the internet. If they don't want to handle the online orders themselves, then they could strike a deal with one of the already numerous online retailers to handle their products. Of course, they should keep selling in Walmart too. The point is that the more exposure they have, the more they sell, and the more money they make. Lets face it, in spite of the hype internet stocks generate, it is the shopping mall of the future. The sooner that RADAF acknowledges and acts on that fact, the sooner we will all be smiling.

Oh, and should they take this route, they should also HYPE THE HELL OUT OF IT!!!

Hank
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