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Technology Stocks : AUTOHOME, Inc
ATHM 23.81-1.1%Nov 17 3:59 PM EST

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To: RocketMan who wrote (3480)12/21/1998 11:11:00 AM
From: E. Graphs  Read Replies (1) of 29970
 
KRAFT and @Home Network Feature Broadband Advertising for the Holiday Season

biz.yahoo.com

>>@Home Network™ (Nasdaq: ATHM - news), the leading provider of high-speed cable Internet services, and Kraft Foods, the nation's largest packaged food company, today announced a program that brings Kraft holiday food ideas to life through broadband advertising on the Internet. The content of the broadband advertising program parallels that of the current ''Holiday Flavors of Kraft'' television and print campaigns. Because @Home's high-speed cable network enables advertisers to integrate elements of interactivity, video and sound, Kraft can now incorporate the emotive qualities usually found only in television in their online advertising efforts. <<
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