Historically, manufacturers have not sold directly to the general public, viewing an individual consumer as a buying unit compared to the retailers and distributors who generate volume buying channels. RDI Marketing is combining purchasing power of many, offering directly to the manufacturer literally thousands of member families and channels, through the ongoing sale of individual memberships and the continual conversion or acquisition of existing membership organizations. Management of the Company believes that RDI Marketing members are seen as a very large source of buying power instead of as individual purchasers - much like that of a retail network.
By buying direct from manufacturers and distributors rather than retailers, members are entitled to purchase most items for both in and around the home, at cost - the same price that the retail store pays for the same merchandise plus taxes, handling charges and a small service fee, rather than at retail - the price that the store marks up the merchandise in order to make its profit.
The Company's strategy is to continue to expand its private wholesale purchasing club and to acquire and engage in or implements, or distribution agreements with additional established manufacturers. Management believes that through its marketing structure the Company will continue to increase the number of its members, thus enabling it to secure manufacturer agreements.
Once the manufacturer agreements are secured and memberships grow from
acquisitions and traditional marketing, the Company believes it can become a 21st century enterprise by leading the way in marketing to the consumer via the Internet. The Company intends to create and develop a major Internet marketing and selling system. Increases in sales, customer services and support will establish the credentials of the Company as a market leader. This in turn will provide the opportunity to pursue expansion through a franchise, joint venture or a reverse franchise model. The Internet serves both as a means for low cost interaction with the Company's members to market its products and services and to provide a relatively inexpensive means to communicate with manufacturers and an the Company's internal network, or Intranet, worldwide.
The Company believes that its growth and success have resulted from: (i) management's established; relationships with manufacturers and distributors of goods and services; (ii) its ability to offer a wide selection and inventory of goods without the need to have a large warehouse or store facility to offer such goods from; (iii) its growing list of RDI Marketing Club Members; (iv) the structure of its up front and annual membership fees which provides RDI Marketing with a material portion of its revenues from substantial front end membership fees while allowing RDI Marketing to charge a modest service fee in connection with providing goods to RDI Marketing Members at true wholesale prices; and (v) management's ability to identify, negotiate and close on acquisitions of other private membership/service providers and distribution companies.
internetstockmarket.com
Regards, Jeff |
