BW0113 DEC 21,1998 8:55 PACIFIC 11:55 EASTERN
( BW)(GENERATION-ENTERTAINMENT)(GNEN) Generation Entertainment Becomes Amazon Associate; Company's Web Site to Earn from Amazon Alliance
Business Editors/Entertainment and On-Line Writers
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Dec. 21, 1998--Generation Entertainment Corp. (OTC BB:GNEN) Monday announced that Amazon.com has accepted the company as an "Associate."
It means that Generation Entertainment's newly acquired web site, CDMusic.com, will be able to provide direct access to Amazon's inventory and will be compensated for a percentage of the sale.
Amazon.com is acknowledged to be the largest on-line provider of books and, perhaps, the largest seller of books worldwide.
As part of the Amazon.com Associates Program, CDMusic.com will prominently display the Amazon.com logo. In turn, Amazon will publish a linked message identifying CDMusic.com as an Associate and endorsing its services. The message will also encourage visits to the CDMusic.com site to shop for quality products, with a guarantee of the same high level of customer service that Amazon.com provides.
In the process of becoming an Associate with Amazon.com, Generation Entertainment had to show that the site would be operated in such a manner as to earn the Amazon endorsement.
Following acquisition of CDMusic.com, Generation Entertainment immediately began an intensive program of overhauling the site to give it all the attributes Amazon.com required, and then some. The site is set to debut under Generation Entertainment ownership early in the first quarter of 1999. It will include powerful search engine capability to assist visitors in browsing for music, books and videos.
"Becoming an Amazon.com Associate is a major step for our new web site," said Generation Entertainment President Warren Guth.
"We are extremely happy that the Amazon people had the confidence in us to award that status," Guth said.
He also noted that the alliance with Amazon.com will conserve on the resources CDMusic.com will need to run at full strength and profitability.
Generation Entertainment already owns two record labels, has promotional agreements with others and is in the process of acquiring yet another successful label, Slipdisk-2K. That company's senior partner, David Chackler, will add his 30 years of experience in the record business to Generation's already impressive management team.
The legendary Bill Craig heads up the music division with his long history of promoting major stars.
Forward-looking statements in this release are made pursuant to the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995.
Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, increased levels of competition for the company, new products and technological change, the company's dependence upon third-party suppliers, intellectual property rights and other risk detailed from time to time in the company's periodic reports filed with the Securities and Exchange Commission.
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CONTACT: Generation Entertainment Corp., Scottsdale
520/886-7918
KEYWORD: ARIZONA
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS ENTERTAINMENT
INTERACTIVE/MULTIMEDIA/INTERNET RETAIL
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