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Gold/Mining/Energy : Direct Focus Inc. (DFXI)

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To: Gordo who wrote (373)	12/22/1998 11:58:00 AM
From: Clement	Read Replies (1) of 768

FYI From the Globe & Mail, Tuesday 22, 1998, B15 Under column of "Market Movers"... Direct Focus (DFX-TSE) $18.60, up $2.10 Investors have been pumping up the Vancouver-based company's stock since Dec. 10, when it announced a deal to buy the famed Nautilus line of exercise equipment from South Carolina's Delta Woodside Industries for $19-million (U.S.). Mind you the stock is still down from a high of $19 (Canadian) in July. Direct Focus, which sells Bowflex fitness machines through television infomercials, changed its name form Bow Flex this summer. "What we bought Nautilus for was the name," a spokesman said. "Taking a name like that onto TV can be pretty powerful." Once-thriving Naultilus has floundered for five years under the ownership of Delta, which produces textiles, Delta tried to use the name to sell clothing.

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