Online shopping up a bit Dec 11 week--Media Metrix
NEW YORK, Dec 22 (Reuters) - Visits to online shopping sites rose four percent in the last
full shopping week before Christmas from the week of Dec. 4, Media Metrix said Tuesday.
''These data tell us that shopping sites maintained last week's large crowd levels, but did not
experience a major influx of additional users,'' said Media Metrix Senior Vice President Bob
Ivins in a statement.
Books/Music/Movie Web sites experienced the highest cross-visitation, or duplication in visitation among different Web site
categories, than any other category -- over 30 percent in all cases, the Internet and digital media audience measurement gatherer
said in a statement.
About 19 percent of all visitors to Toy Web sites also visited department store sites. About 35 percent of all visitors to Toy Web
sites also visited Books/Music/Movie sites and 8 percent of all visitors to Toy Web sites also visited Apparel sites.
Overall, the apparel and Books/Music/Movie showed modest increases, while visitation to Toy sites, which experienced the most
overall growth during the first week of December, declined by 14 percent during the week of December 11.
Among all shopping sites, audience composition is now equal between males and females, Media Metrix said.
The narrowing of the gender gap, however, was not apparent for all categories, as Toy sites and apparel sites continued to exhibit
a growing skew toward females, with 60 and 57 percent female compositions, respectively. |
