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Technology Stocks : Apple Inc.

AAPL 278.28

+0.1%

Dec 12 9:30 AM EST

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To: Robert Byron Nichol who wrote (937)	1/22/1997 1:37:00 AM
From: Irish King	of 213176

And Greetings to you too, Major... certainly somethings going to happen at the upcoming stockholder's meeting, the shit's gonna hit the fan...according to a recent article in a computer rag theres some computer retailers in New York and Wisconsin who have taken Apple off the shelves.... why? Because Apple's rebates and price slashing has created a situation where retailers don't have any margin left... Or don't you techno-geeks understand business? One computer retailer announced his decision to stop stocking Apple machines this way."I sold Apple for ten years, but I just can't afford to do it now, they've cut into my margins so much, I'm left with nothing" Now, some of you Appleites will be annoyed with this message and your response will be to kill the messenger... But, the last five quarters have produced a total of $936,000,000 in losses....Too bad Ms. Hancock lacks marketing savvy, cuz that's what Apple sorely needs and her lack of it is why IBM canned her...the geeks around here all bleat about the great stuff on the horizon... they're kind of like the Captain of a ship who wants to talk about the new compass onboard when the boat's taking on water that's now past the gunwhales....

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