Welcome To:
Business Profile
The Company
Utica, N.Y.-based Trim-A-Lawn Corporation (OTCBB: TLWN),
manufactures gasoline and battery powered, walk-behind trimmers and
related accessories at its Upstate New York plant. First half sales for
1998 exceeded $2 million, almost six times the 1997 same-period total
of $350,000.
Trim-A-Lawn's highly visible advertising campaign proves its
commitment to strong brand support and identification for retailers.
Cable operator's air 100,000 seasonally run 30- and 60-second
national television spots, cultivating impressive brand awareness. The
ads promote national retailers while giving viewers the option of
ordering directly from the factory. The Company is careful not to
undercut retailer pricing when filling higher-margin direct orders.
Securities Information
Exchange
Symbol
Authorized Shares
Issued Shares
Float
CUSIP#
OTC BB
TLWN
50 Million
11.5 Million
3 Million
896206-307
There are 100,000 shares of preferred stock outstanding, which carry
an option to convert into common shares at a 3 for 1 ratio at $3.33
per share.
Sales increases are expected to continue for the 9-year-old Company
as encouraging developments accompany strong growth. In June
1998, merchandising giant Wal-Mart joined, Ace Hardware, True Value
and Hechingers, Meijers among other national retailers, as a
Trim-A-Lawn distributor.
Strong advertising presence provides the Company with powerful
leverage as it negotiates with additional retailers to increase sales. In
addition, print ads and radio spots bolster the substantial television
campaign.
The Company expects to continue adding independent retailers and
mass merchandisers for the spring 1999 selling season as brand
awareness heightens.
With its strong retail presence, Trim-A-Lawn is poised for a five-year period
of rapid and profitable growth.
The Products
The three available trimmer models, EasyTrimä , Deluxe LE, and
ElectTrimâ , weigh under 28 pounds each and feature a patented
Quick-Change cutting head allowing for easy blade or string use.
Walk-behind designs are ergonomically superior to heavy hand-held
trimmers and can reduce back pain, furthering the product's appeal to
consumers over 45. Ground-level engine noise and sturdy, lightweight
construction further benefit the operator.
A large national parts and products distributor has contracted a
private label trimmer line that it sells to its nation-wide customer
network. Further negotiations for additional private-label opportunities
are active.
Quick-Change Weed Masterä , a long-lasting, metal-edged plastic
blade cutting head, is a companion product that fits over 90% of gas
trimmers and receives high television ad exposure. The Quick-Change
System is also individually packaged for retail. Additional related
proprietary products, including a commercial trimmer, leaf-blower
attachment and a lawn mower cutting head, and others currently in
prototype stage, will join the flagship products once perfected.
The Market
As a niche marketer in the $10 billion outdoor power equipment
sub-segment of the larger $30 billion lawn and garden industry,
Trim-A-Lawn continues to strengthen its position by expanding its
retail network. The Company's top-notch research and design
department will continue to produce innovative, proprietary products
that capture the attention of consumers and retailers while ensuring
revenue growth.
Key to the marketing plan is the aging of Americans. As the customer
base matures and has more time to spend at home, the need for
easy-to-use products is on the rise. While Trim-A-Lawn products are
lightweight they are also affordable, making them attractive to
retirees and others in the 45-years-and-older target market.
The Deluxe LE retails for $299, while EasyTrimä, the most popular
model, is $199. Comparatively, Country Home Products, the only other
manufacturer of walk-behind trimmers, lists its most popular trimmer at
approximately $900.
Management views the market for its companion products to be very
strong. With some 75 million lawn mowers and 25 million line trimmers
in use at any given time, the replacement parts and enhancements
market is very lucrative. The patented Quick-Change Weed Masterä is
a superior replacement product for most any gas- powered trimmer
and current prototype replacement/enhancements should join the
Trim-A-Lawn line in 1999.
Directors and Key Officers
Dallas W. Jones Chairman and President
Richard P. Nadeau Secretary
Robert J. Salluzzo Treasurer and Director of Finance
Stephen B. Frost Director of Marketing
Larry Ferguson Director of Sales (previously V.P. of sales for "Weed
Eater")
Contact Us
For further information:
Trim-A-Lawn (OTCBB: TLWN)
trim-a-lawn.com
Investment Professionals
RMJ & Associates
Market Awareness Specialists
11767 Katy Freeway, Suite 711, Houston, Texas 77079
(281) 596-9000 Fax (281) 596-9177
E-mail rmjassoc@swbell.net
This report is published for informational purposes and is not to be construed as an
offer or the solicitation of an offer to sell or buy any security. The information
contained herein is based on sources, which we believe to be reliable, but we make
no guarantee or representation about the completeness of statements and
summaries of available data contained herein. The subject company has approved
all information contained in this profile. This information is provided as of the date
of this report and is subject to change without notice. These securities may not be
eligible for the purchase or sale in a particular state. Contact your investment
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