NEWS ALERT NETTAXI-NTXY WILL RELEASE ON MONDAY ANOTHER NEWS STORY BIGGER THAN THIS ONE
NETTAXI ANNOUNCES AFFILIATIONS TO BROADEN CONTENT AND DRIVE INCREASED ADVERTISING REVENUES
CAMPBELL, Calif. -- December 17, 1998 - (PRNewswire) - Nettaxi, Inc. (NASDAQ OTC BB: NTXY), a preeminent online community with over 60 million monthly impressions, today announced that in an effort to continuously provide enhanced services, features, and content for its citizens, it has finalized an agreement with InfoSpace.com (NASDAQ: INSP) for co-branding and content enhancement. The arrangement enables Nettaxi to provide its citizens additional content in the community areas of their choice, including sports scores, late-breaking news, weather, concerts, public record searches, phone and address searches, classifieds, and daily horoscopes. As with many of InfoSpace's other web agreements, including Microsoft's MSN (NASDAQ: MSFT) located at msn.com, Nettaxi will be able to piggyback off of the increased amount of content. The already existing web communities will now contain additional information for the citizens, and Nettaxi will be able to construct new communities with premium content.
Additionally, Nettaxi also announced that it has signed an agreement with Cybereps, Inc. as an exclusive advertising agency, to begin selling Nettaxi's advertising inventory immediately. While the agreement puts Cybereps as the exclusive advertising sales representative firm for Nettaxi, the terms of the transaction enable Nettaxi to continue its arrangements with other firms that specialize in bundling various web properties based on category. Part of this arrangement will include Cybereps putting a dedicated sales representative on the Nettaxi account to create customized advertising and marketing campaigns that are designed not only to increase advertising revenue, but to ultimately create a branded image.
"The affiliation with InfoSpace broadens the content we offer, thus helping to keep citizens at Nettaxi's site. By co-branding InfoSpace's content, Nettaxi will receive 50% of the ad inventory. As for Cybereps, they have the background and experience to help us increase our advertising revenues by taking advantage of premium opportunities where advertisers wish to target their ads to interest-specific audiences within our communities," explains Robert Rositano, Jr., Nettaxi's CEO. "These agreements will increase Nettaxi's competitive position, and further its efforts to be regarded as the premiere web community. The additional content and ad revenues will not only enable us to attract more users and impressions, and receive a higher valuation per citizen, but also put us further ahead of schedule regarding our revenue projections, thus increasing overall shareholder value."
About Nettaxi, Inc. (http://www.nettaxi.com)
Nettaxi, Inc. was formed to engage in business on the Internet and World Wide Web. With over 2.4 million ad impressions daily, www.nettaxi.com has been ranked by 100hot as the 23rd most popular site on the Internet and number 44 on the Media Metrix/PC Meter Fastest Growing website list. Through its Web site and its connected CD-ROM product, "Internet The City," Nettaxi, Inc. provides free e-mail and personal home pages to each and every citizen through community and web hosting services, together with content and easy navigation. Popular Web sites fall into a number of established categories such as news, search engines, arts and entertainment, government, finance, education, and sports, which are the basis for Nettaxi's communities. Additionally, Nettaxi is the first online community Web site to utilize the eCHARGE transaction system (http://www.echarge.com) in conjunction with e-commerce (shopping), allowing millions of consumers to be charged for their online purchases on their monthly telephone bill in lieu of using credit cards. This affiliation with eCHARGE provides Nettaxi with a competitive advantage over other publicly-traded web communities, such as theglobe.com, Inc. (NASDAQ: TGLO) located at theglobe.com and GeoCities, Inc. (NASDAQ: GCTY) located at geocities.com. |
