ecord Hits Open Fall '98
Soaring usage good indicator for re-subscriptions, reflects school
Internet use
Usage of Bridges' online career services has boomed through the first two
months of the school year.
Total hits in October exceeded 8,400,000, dwarfing last year's totals of
579,000 hits for the same month. Page impressions - the number of articles
viewed as opposed to total files - also soared to 2,030,000.
Usage in September was also strong, with total hits of 5,560,000. Last year,
Bridges' regional and national service opened the school year with 250,000
hits.
"Product use is key to two major corporate goals," says Doug Manning,
CEO, Bridges. "First, it's an important indicator for re-subscription sales --
clients who use our services re-subscribe to them. Secondly, the high hit
counts confirms that school usage of online resources is warming up. That
supports our ambitious new site sale goals for 1999.
"This is best advertising Bridges' sales department can ask for," says Mike
Martin, vice-president, sales and marketing. "It raises our profile. Reputation
is important in the education information marketplace."
In terms of Internet traffic, the numbers are impressive. America's Job Bank,
the largest online job site in the world, receives 45 million hits a month. Career
Mosaic, a major online career and job posting site, receives 300,000 queries
a day. Career Builder, another premier online recruiting service, receives two
million job searches per month.
All three sites are free and open to the public -- potentially available to millions
of Internet users. |
