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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 233.95+0.3%3:59 PM EST
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To: SLN who wrote (30931)12/25/1998 12:50:00 PM
From: Glenn D. Rudolph  Read Replies (1) of 164684
 

While much of the 1,600-employee business is computerized, a worker still has to walk to a shelf and
retrieve a book. And the stock itself is arranged in a numbering system that would drive an old
Dewey-decimal librarian crazy. One case here in the warehouse holds copies of "Taxes for Dummies,"
"The Tao of Sex," Webster's Collegiate Dictionary, the "Goosebumps" children's book series and
Immanuel Kant's "Critique of Pure Reason."

Normally the orders that come in here are handled smoothly by an
energetic army of largely 20-something "associates," who have fast
become a literally colorful part of company lore. Many dye their
hair in hues that range across the full spectrum, and adorn an
impressive number of pierced body parts with jewelry. All have the
good fortune to receive stock options in Amazon.com in addition to
their hourly wages.

But in recent weeks the company has been so thoroughly deluged with holiday orders that it has hired
hundreds of temporary workers here and at its other big distribution center, in New Castle, Del., and
brought executives from the downtown Seattle headquarters to the warehouse in an industrial
neighborhood here.


This fulfillment. Without automation, AMZN can never be profitable based on their original sales model. The traditional store has the customer do fulfillment at no charge.

Glenn
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