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Technology Stocks : Internet America, Inc. (GEEK)

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Oct 25 5:00 PM EST

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To: neverenough who wrote (54)	12/27/1998 4:34:00 AM
From: neverenough	Read Replies (1) of 220

Taken from Internet America's latest SEC filing, edgar-online.com Elements of the Company's growth strategy include: Aggressive Use of Advertising to Rapidly Acquire a Critical Mass of Customers and Build the Internet America Brand. The Company intensively uses two of the more effective and efficient advertising media -- television and outdoor billboard displays -- to acquire customers quickly and build brand awareness. Strategic and Add-On Acquisitions. The Company intends to pursue strategic acquisitions that will jump-start its entry into new markets, as well as add-on acquisitions in its existing markets that it believes will be accretive to earnings. The Company completed a strategic acquisition in fiscal 1997 and an add-on acquisition in fiscal 1998, but is not currently negotiating any acquisitions. The completed acquisitions were purchases of customer bases and did not constitute business combinations requiring financial statements of the acquirees to be included herein. Cost-Effective Development of Network Infrastructure. In deploying physical infrastructure, the Company will continue to apply its disciplined approach, which is premised upon the achievement of substantial economies of scope and scale. The Virtual POP architecture enables the Company to serve existing markets more efficiently and enter certain new markets more quickly. Development of Value-Added Revenue Streams. In addition to growing value-added revenue streams from its existing services, such as dedicated high-speed access, news access and Web hosting, the Company continues to evaluate and develop other value-added service opportunities, such as xDSL connectivity. The Company believes that a user dense, regionally focused customer base provides an excellent platform for the introduction of new value-added services (potentially including Internet telephony) that can take advantage of brand awareness and economies of scope and scale.

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