Hank: I haven't taken your idea. I've endorsed it.
I'm not suggesting Radica Games Limited become Radica.com Games Limited....but that they recognize the shareholder value that would follow adoption of the internet as a sales outlet. This company may be doing fine things internally, as the gross and margin figures seem to support. That said, their external efforts are dismal, non productive, basically non existant. A year or less ago we were all waiting for wonderful things from the dog and pony show, and we got yawns. The idea was to stir up the investment professionals, and it simply didn't happen. We get barn burner products and revenues, and fire sale stock prices.
It's time for this company's management to break the damn slate and write some new rules for itself....Get on Yahoo, hit the business press with some ads directed at the investor public, hit the editors with some solid PR efforts that don't wither. If TV and Spokesmen can move the retail public to buy games, why does it not follow that ads and PR can move the investing public to buy shares?
We need recognition to increase volume, and that means new money, and that means higher prices. |
