ACTIVE APPAREL GROUP, INC.'S WEB SITE DEBUTS ON FASHIONMALL.COM;
Company's Site is Located at www.everlastusa.com
NEW YORK, Dec. 28 /PRNewswire/ -- Active Apparel Group, Inc. (Nasdaq: AAGP) today announced the debut of its Web site, everlastusa.com, which will also appear on Fashionmall.com.
Active Apparel chairman and chief executive George Q. Horowitz said, "We have a fairly aggressive schedule for introducing products via our new site. Initially we will focus on utilizing the site to promote our Everlast women's activewear line. During next year's first quarter, we plan to add the Everlast men's activewear line. Swimwear will be added in early Spring."
According to Mr. Horowitz, the Company's presence at Fashionmall.com will help generate retail traffic. He said, "Our site includes a 'Store Locator' feature. By typing in their zip codes, customers are able to locate the nearest retailer that carries our products. In addition, the 'What's New' section provides consumers with updates on in-store promotions, celebrity appearances and new styles."
To support the introduction of its site, Active Apparel will be sponsoring monthly contests. The first contest offers entrants the opportunity to win a $100 gift certificate for online purchases of Everlast activewear.
Headquartered in New York City, Active Apparel Group, Inc. is a designer, marketer and supplier of women's, girls', men's and unisex activewear, sportswear, swimwear and accessories. The Company sells its product collections under the Everlast, Converse All Star and MTV's The Grind brand names through exclusive licensing arrangements. The Company's products are manufactured by third party independent manufacturing contractors and are sold to over 500 separate accounts, representing over 20,000 retail locations throughout the United States and Canada, including a variety of department stores, specialty stores, catalog operations and better mass merchandisers. The address for Active Apparel's Web site is everlastusa.com.
This release contains forward-looking statements that involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include, but are not limited to, the Company's expansion into new markets, competition, technological advances and availability of managerial personnel.
SOURCE Active Apparel Group, Inc.
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12/28/98 /CONTACT: George Q. Horowitz,
Chairman, CEO & President of Active Apparel Group, Inc., 212-239-1412;
John Lovallo, SVP, or Gene Marbach, VP, both of Makovsky & Company
Inc., 212-508-9600, for Active Apparel Group, Inc./
/Web site: fashionmall.com /Web site:
everlastusa.com
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