Could be people just got around to reading this; SEATTLE, Sept. 9, 1998 — iCat Corporation, the leading provider of e-commerce software, today announced the integration of Hewlett-Packard Company's (HP) OpenPix ImageIgniter Internet imaging software with iCat's award-winning Electronic Commerce Suite . HP ImageIgniter allows Internet shoppers to zoom in, zoom out, pan and print high-resolution images with unprecedented detail. With this product combination, merchants can now offer consumers the most powerful, interactive online shopping experience where shoppers can practically "touch and feel" products.
With HP ImageIgniter, consumers can browse through an online store created with iCat software, and when deciding on purchasing, actually zoom in and see the weave on a fabric, or pan around the image and look at furniture from all angles, or see the sparkle reflecting off a diamond ring.
"Online retailers are increasingly having to differentiate their web stores based on the quality of the shopping experience," said Craig Danuloff, president and CEO of iCat. "The HP OpenPix technology allows products to ‘come alive' on a web page, and that improvement will help turn a browser into a purchaser."
Steven White, CEO of International Barter Corp. (OTC:IBCX) said, "We are utilizing OpenPix ignited images to show the clarity of online products and help complete transactions on our e-commerce site. If a client offers a car or motorcycle to trade on our site, having the ability to zoom in on the features, such as quality chrome and paint is key to getting the client maximum value. OpenPix also greatly enhances our travel and vacation sites. By fully revealing the photo detail of the properties, our users will be enticed to make an offer, again giving more exposure and value to both sides of the transaction." IBC operates an online barter site for consumers and businesses (http://www.ubarter.com) to facilitate the exchange of products and services.
"A picture is worth a thousand words. This kind of OpenPix Internet image will be worth much more," said Lee Reeves, CEO of Internet Business Services, Inc. "As an iCat developer and web hosting E-commerce catalog partner, we are very excited about integrating the phenomenal HP OpenPix technology with the iCat Commerce suite."
HP OpenPix ImageIgniter provides a comprehensive set of capabilities for managing and distributing high volumes of photo-quality images over the Web. It enables fast previewing of images, easy image retrieval, streamlined image management and photographic-quality Web-based printing. It features the highest quality viewing and printing on the web, analyzes and reports on image use, integrates software authoring tools and provides low-cost image operation and administration.
HP OpenPix was created to give businesses and web developers the tools they need to easily incorporate high-resolution images and add enhanced viewing capabilities and functionality. Additional product and ordering information for HP OpenPix ImageIgniter software, training and services can be found at image.hp.com.
About iCat Corporation
iCat Corporation, founded in 1993 and based in Seattle, provides corporations and merchants with the information, software, and services they need to be successful in e-commerce. iCat software is used by hundreds of companies including Bloomingdale's, Volkswagen, Yahoo!, A&E Networks, Nabisco, and others shown at www.icatmall.com. The privately held company has technology and marketing relationships with more than 350 companies including FedEx, Compaq, EDS, HP, GTE and UPS. The May 1998 issue of Upside Magazine names iCat one of the Hot 100 Technology Companies, and Upside recently named CEO Craig Danuloff one of the 100 Most Influential People in the Digital Age. For more information, visit the iCat Web site at www.icat.com or call (888) BUY-ICAT.
About IBC:
IBC offers barter services to retail, professional, corporate and media companies. The company assigns a personal 'trade broker' via one of IBC's regional offices, who continually monitor buying and selling opportunities. Ubarter.com is the first pure play on-line barter site and is a wholly owned division of IBC. For additional information about IBC, visit their web-site @ www.ibinc.com.
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