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Non-Tech : Iomega:Zip drives - a "standard" for the PC?
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From: Guy Gordon5/2/1996 2:08:00 AM
   of 156
 
The enemy has been sighted! First advert for LS-120 disks spotted in CRN Apr 29, 1996. A two-page, full color ad by 3M for their diskette. Left page: a large stack of 1.44 floppies. Right page: one LS-120 labled "Multi-media Sales Demo. Headline: The reasons for our new 120MB disette just keep stacking up.

Text:

"Larger files. Overcrowded hard drives. Piles of disettes. Sound familiar? Now you can recommend the lates high capacity storage solution to your customers. Introducing the 3M brand LS-120 laser servo 120 MB diskette, the next standard in diskette technology. It works like the diskettes your customers are using now. Only it's fater and holds more. Up to five time faster and holds 80 times more. Multi-media presentaionts. Downloaded Internet files. Large database files. What's more, new LS-120 drives also read and write current disettes up to three times faster. No wonder more businesses protect important information on 3M brand data storage products than on any other brand. Look for the new LS-120 drives built into new Compaq PCs or available as an option. For information call 1-800-888-1889, ext. 4002, e-mail us at datastorage@mmm.com, or visit our Web site at www.mmm.com/datastorage/var."

Good points (IMHO): emphasis on size and speed.

Poor points (ditto): attempt to link large market share in old media to being a new standard.

Important point: NO SOURCE FOR DRIVES.
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