And the vanquished return: Ad for SyQuest in CRN Apr 29, 1996. Half-page, B&W. Picture of a motor scooter carrying a Zip disk, and an SST carrying an EZ-135. Headline: Why [putt-putt] when you can [fly]. "For a limited time, end-useres earn a FREE SyQuest cartridge." Graph: "EZ135 more than twice as fast" EZ135 13.5ms, "High performance floppies, like Zip" 29ms.
Text: "Her's something to sell with: SyQuest is launching a free cartridge promotion. Yessirree, now, through the end of July, if your customers buy an award-winning EZ135 SCSI drive, a SyQuest 270MB 3.5" subsystem, or a SyQuest 200MB 5.25" subsystem, we'll throw in a free cartridge. And if they go with teh EZ135, they can get a carrying case for half price, too.
"SyQuest's EZ135 external removable cartridge hard drive hold 35% more data, is twice as fast, has double the warranty and costs less overall than high-performance floppies, like Zip. So as your customers this: Why putt-putt when you can fly?
Good points (IMHO): emphasizes speed
Poor points (ditto): poor visual presentation. EZ135 look chunky.
Important point: Mentions Zip by name, but tries to dilute the effect by making it seem that there are other "high-performance floppies" out there besides Zip.
BTW: CRN is Computer Reseller News, a weekly mag for ... guess who. |
