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Non-Tech : Active Apparel Group (AAGP)

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To: Apache Indian who wrote (59)	12/28/1998 9:58:00 PM
From: Scott Kleinhans	Read Replies (2) of 111

The Company sells its product collections under the Everlast, Converse All Star and MTV's The Grind brand names through exclusive licensing arrangements. In a round-about way the following news could be good for AAGP. biz.yahoo.com Monday December 28, 7:44 pm Eastern Time MTV's viewership in target age group rose 25 pct LOS ANGELES, Dec 28 (Reuters) - MTV Music Television said Monday its viewership for its target 12-to-34 year-old audience rose by 25 percent for the fourth quarter of 1998 and the full year. MTV, a subsidiary of Viacom Inc.(AMEX:VIA - news), cited Nielsen Media Research information in providing the statistics on the growth in afternoon and prime-time programming ratings. In addition, MTV said it would finish 1998 as the No. 1 cable television network for the slightly younger 12-24 year old demographic for the year. Judy McGrath, president of MTV, said that ''1998 was a year of huge growth. We launched a very aggressive programming and promotion strategy in January and it has clearly paid off,'' she said.

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