I think that this is a great post by which to make an example.
But I don't have any loyalty to them.
First, IMHO, please remember that the new I Commerce will belong to the absolute low cost producer.
Second, As long as new I Commerce vendors continue to do busines in the old fashioned way, meaning advertising on other sites, sending premiums out to existing customers, their cost of business will be burdened by conventional costs. Internet or no Internet. With these costs it will be difficult to reach the low cost price points.
Third, The one thing all I Commerce vendors will have in common will not be books, will not be CD's, will not be etc. It will be Customers. But a large number of customers is not the answer, that is unless you are the absolute low cost producer. If a vendor has the ability to be the low cost producer and is able to expose it's product to a large or the largest group of CUSTOMERS, then that I Commerce vendor will then and only then dominate that market.
The Card has the unique ability to not only find, but to commit customers BEFORE they even boot up their computers and has the ability to actually generate revenue instead of consume revenue as marketing costs usually do.
The Card by and of itself is a neat sales device. With the advent of the Internet, The Card is, imho, a killer of an idea. When it is discovered by the mainstream investment community it will be interesting to see their reaction.
R |
