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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.60

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To: Glenn D. Rudolph who wrote (31581)	12/29/1998 1:58:00 PM
From: KeepItSimple	Read Replies (1) of 164684

Here's the kind of hit-inflation that Yahoo uses to con their advertisers and inflate their stock price: (copied from the yahoo board) Guru, great letter. I just wanted to add one thing about page views. I like yahoo, and I regularly have a browser window pointing to my.yahoo.com on my computer at work (which is constantly hooked up to the internet), in fact when I'm not looking at it, it's usually minimized, but still pointing to my.yahoo.com. Now, Yahoo has a line in the html code on that page that reads <meta http-equiv=refresh content=900> which means that every 900 seconds (15 minutes) my browser goes back to my.yahoo.com and requests an updated page (with a new banner ad usually). That means that I am probably getting counted for about 100 page views/day, every day. Including christmas day, sundays--days when I'm not within five miles of the monitor displaying that page. That little line, <meta http-equiv=refresh content=900> must have added a billion dollars to Yahoo's market cap (by inflating page views) and swindled advertisers out of several million.

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