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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.12

-0.2%

Nov 26 3:59 PM EST

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To: Glenn D. Rudolph who wrote (31581)	12/29/1998 2:19:00 PM
From: Scott Bergquist	Read Replies (1) of 164684

10,000 ft view of DLJ analysis would be that, the more arcane the story, the bigger the lie. This one certainly qualifies, as it leads you down a -very- narrow path. Though all my investments in AMZN (disclosure) have been puts, I still am very happy to buy the occasional book from Amazon, and have done so for two years. But I fail to "feel" the impact so often stated, whereby I have agreed to "be marketed" from having purchased books at amazon.com. I feel very certain that their sales to me have been at a net loss. I also feel that their "secret sauce" is probably a lax security program for passwords. I cannot believe that I gave them the right password over eight month intervals between purchases, yet the "retained" name and address AND credit card info pops right back up, no problem. I think the "ease of use" separates AMZN from other online retailers. But, it is NO SECRET and others will follow, and improve upon it.

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